Rodilla

2003 / 2005 | www.rodilla.es

Leading fast food brand specialised in the sandwich segment"

Founded in 1939, the company has a vertically integrated business model, from baking bread to sale in its restaurants, which allows it to guarantee the highest standards of quality and innovation. Additionally, it is diversified between franchises and own restaurants, and its products cover all meal times.

Value contribution

Focus on the geographic areas of greatest growth, concentrating on Madrid where there is better brand recognition, simultaneously increasing the proportion of franchises.
Acceleration of growth of franchises which allowed the profitability of bread and filling production to be increased.
Strengthening of the brand and launch of new products (hot sandwich, salads) to fully cover the demand for casual food.
Improvement of efficiency in coordination between production facilities and restaurants.