Eureka Kids

2011 | www.eurekakids.es

Leading retailer and distributor of educational toys in Spain"

Founded in 2002, Eurekakids designs and sells quality educational toys, with the objective of stimulating the creativity and development of children aged from 0 to 7 years old. International company with over 180 points of sale located in Europe (Spain, Italy, France, Croatia and Luxembourg), Latin America (Mexico, Honduras, Panama and Colombia) and the Middle East (Qatar, United Arab Emirates and Oman). Eurekakids offers over 3,500 products and can combine 3 complementary sales channels: retail, distribution and online. The headquarters are located in Girona, with an area of 9,000m2 from which it distributes its products to anywhere in the world.

Value contribution

  • Support in the execution of an ambitious growth plan which has more than doubled its chain of establishments, increasing from 80 to 180 premises.
  • International expansion of the retail business, increasing from 3 to 13 countries, notably with entry and consolidation in Latin America.
  • Support in the strategy of combining 3 complementary sales channels: retail, distribution and online.
  • Undertaking of actions for supporting the growth of sales, including a new website, new, larger warehouses and modernisation of store models.
  • Strategic improvements in the management of its network of stores and pricing of products.
  • Promotion of the Eurekakids brand by increasing the proportion of sales of own products from 25% to 60%.

Investment period

July 2011 - March 2018


Retail - Other

Sales upon investment

18 Million euros

Employees upon investment


Eureka Kids