Nazca sells Eurekakids, leading retailer and distributor of educational toys in Spain

Nazca, Hape and Beleduc have reached an agreement for the acquisition of Eurekakids by Hape and Beleduc.

Eurekakids is one of the largest distributors of educational toys in Europe with an ever-larger presence in Latin America, and a position of leadership in the Spanish market. Eurekakids has developed an attractive business model combining own stores, franchises, online sales and wholesale distribution.

It has over 180 stores in 13 countries and achieved sales of around 40 million euros in 2017.

The founders of Eurekakids will continue to lead the project and increase their shareholding in the company up to 40%. The founders and the rest of the management team will take charge of the future development of the company.

During the time that Nazca has had a shareholding in Eurekakids, the company (i) has moved from being a family business to becoming a highly professionalized company; (ii) it has executed an ambitious growth plan which has more than doubled its chain of establishments from 80 to 180 premises; (iii) it has expanded its international presence from 3 to 13 countries; (iv) it has focused on the development of the Eurekakids brand, increasing the proportion of sales of own products from 25% to 60%; and (v) has positioned itself as a leader in its main markets.