Nazca acquires 100% of Ovelar Merchandising
NAZCA, through Nazca Fund III, has acquired 100% of the capital of the Spanish company OVELAR MERCHANDISING, the main provider of visual merchandising and point of sale promotion solutions for large distribution in Spain and Mexico. The transaction amounted to 28 million euros. NAZCA will make the acquisition without bank financing.
Alfonso Sebastián, Managing Director of OVELAR MERCHANDISING, along with José Antonio Ovelar in the Mexican market, will lead the project with the challenge of positioning the company as a supplier of reference in Latin America, as well as the natural markets where it is already undisputed leader.
According to Alfonso Sebastián, “the incorporation of NAZCA CAPITAL as partner ensures the continuity of the project and business culture of OVELAR MERCHANDISING and allows us to excitedly and optimistically face the challenge of expanding our business model into the geographic of great growth that is Latin America.”
In turn, part of the Ovelar family, the founders of the company, and the Tandem Capital fund, which held 38% of the capital of OVELAR MERCHANDISING will sell their shareholding.
Founded 30 years ago, OVELAR MERCHANDISING develops and produces comprehensive, innovative solutions for facilitating and stimulating commercial work at the point of sale of large companies (mediums for price indicators, solutions for shelf organisation, etc.). The company’s portfolio of clients encompasses the main Spanish and multinational distribution companies, for which it works from the design of the product to its implementation at the point of sale. OVELAR MERCHANDISING has 135 employees and invoiced 26 million euros in 2011.
With the incorporation of NAZCA, it intends to strengthen the position of leadership in Spain and Mexico, markets in which the company has extensive experience, and to promote the growth plan in Latin America. OVELAR MERCHANDISING has been present in Mexico for over 18 years and just opened offices in Colombia and Chile as a development platform from which it intends to enter other markets in the coming months. In Spain, the company plans to take advantage of the trend of its clients focusing marketing actions at the point of sale in an environment where corporate movements are planned which will cause changes to brands and formats.
Altium Capital acted as financial advisor for the buyer, and Improven for the seller. The legal advisors which intervened were Allen & Overy for the buyer and Garrigues for the seller. Additionally, the legal, fiscal and financial due diligence was carried out by KPMG.