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Nazca strengthens its commitment to the agri-food sector by partnering with SanSan, a leading provider of sustainable growing solutions

Nazca strengthens its commitment to the agri-food sector by partnering with SanSan, a leading provider of sustainable growing solutions

    • Founded in 1994 and headquartered in Valencia, SanSan is a leading company specializing in innovative technical solutions for the cultivation of berries –particularly blueberries– through hydroponic pots, traps, and other products designed to promote more efficient and sustainable agriculture.
    • José Sancho, shareholder and CEO of the company, will continue to lead the project with the goal of accelerating SanSan’s international expansion and consolidating its position as a comprehensive platform for growing solutions, with a strong commitment to sustainable farming practices.
    • This represents the fifth investment made by the Nazca Small Cap II Fund.

    Madrid, 29 October 2025. Nazca Capital, a leading private equity investment firm in unlisted Spanish SMEs, has acquired a majority stake in SanSan through its Nazca Small Cap II Fund. SanSan is a leading company in hydroponic pots for blueberry cultivation.

    With more than 30 years of experience, SanSan has established itself as a benchmark operator in the berry cultivation sector, particularly in blueberries, and is now expanding into other crops such as strawberries and raspberries, a growth driven by its high level of technical expertise and constant commitment to innovation. The company’s specialization in product development makes it a strategic partner capable of supplying tailored solutions worldwide for a wide range of crops. SanSan designs and markets hydroponic growing systems that enable more stable and predictable harvests, optimize the use of water and nutrients, and improve yield and fruit quality, while promoting more efficient, flexible, and sustainable agriculture.

    Furthermore, SanSan has developed its own line of traps and pheromones for pest control, aimed at reducing the use of pesticides amid growing pressure from ecological imbalances and climate change. The company has strengthened its value proposition through strategic partnerships with other leading firms.

    SanSan has a global presence, operating in major blueberry-producing regions such as Peru, Mexico, Morocco, and Spain, among others. Its global reach allows the company to serve different agricultural cycles worldwide with a flexible, high added value offering.

    SanSan closed 2024 with sales of €16 million, following consistent double digit year-on-year growth, driven by its strong positioning as a leading brand in a rapidly expanding sector.

    José Sancho, current CEO and partner of SanSan, will retain a significant shareholding and continue leading the company, reaffirming his alignment and commitment to its strategic objectives.

    Nazca will continue its extensive experience in driving growth projects within the agricultural sector, both organically and through acquisitions, at national and international levels. The joint objective is to strengthen SanSan’s global positioning as a benchmark provider of sustainable solutions for berry cultivation, and to leverage this leadership to develop SanSan into a specialized platform for efficient growing solutions, while exploring potential acquisitions that support its growth and consolidation.

    This marks the fifth investment of the Nazca Small Cap II, which already includes Global Factor, a leader in sustainability and environmental markets; Coycama and Becrisa, a leading group in the Spanish bathroom sector with a presence in bathroom furniture, solid surface basins, shower trays, screens, sanitaryware and taps; Lãberit, a leading IT service provider; and Clustag, a leading company in RFID tag reading solutions for intralogistics environments.

    José Sancho, CEO of SanSan: “We are delighted about this new phase alongside Nazca, which represents an ideal partner to accelerate our international growth and strengthen our value proposition. We share the same vision regarding sustainability, innovation, customer service, and a collaborative spirit to create value. I am convinced that together we can consolidate SanSan’s global leadership.”

    Celia Pérez-Beato, head of Nazca’s Small Cap strategy: “SanSan fits perfectly with our investment strategy: a pioneering family business in a high-growth, global niche market, with a differentiated value proposition, a strong focus on sustainability, and a top-tier management team with an international growth vision. We believe that, leveraging our experience in the agribusiness sector and high-growth projects, we can contribute to and accelerate SanSan’s growth both organically and through acquisitions. We are thrilled to support SanSan and José Sancho in this next phase.”

    In this deal, PwC, KPMG, and Pérez-Llorca acted as advisors to Nazca, while Suomi Advisory and Gómez-Acebo & Pombo advised SanSan. Additionally, Sabadell will provide financing to support the growth process.

     

    About Nazca
    Nazca is a private equity management firm specializing in investments in unlisted Spanish family-owned companies. With 25 years of experience and more than 100 completed transactions, Nazca currently manages a portfolio of 23 companies.
    www.nazca.es

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